Google Ads Measurement certification

Your Company Produces Candy Bars. You Need A Method For Determining The Amount Of Sales Driven By Each Media Channel In Your Advertising Campaign. You Want A Method That Considers All Possible Factors In Those Sales, Such As Marketing, Branding Consideration, The Economy, Competitor Actions, And Even The Weather. Which Analysis Technique Should You Use?

  • Media mixed model
  • Machine learning
  • Cross-channel
  • Attribution

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