Which Cisco service is targeted for customers that want proactive monitoring?

The Cisco® Smart Care Service proactively verifies that the network is secure, reliable, and functioning optimally so that you can improve your employee productivity and customer responsiveness and get the most from your technology investments.
Reference:
http://www.cisco.com/web/partners/services/programs/smartcare/downloads/Cisco_Smart_Care_ Partner_AAG_1111.pdf