Google Ads Measurement certification

Richard’s A Marketing Executive For An Online Leather-Goods Retailer. He’s Focused On Data Measurement To Drive Sales Of His Company’s Belt Lines. He Turned To Google’s Automated Machine Learning To Help His Company Gain A Competitive Advantage In The Marketplace. What’s An Important First Step That Richard Must Take To Succeed At Automation?

  • He needs to learn the data models used by Google’s automation systems.
  • He needs to assign data values to his manual optimization processes in real time.
  • He first breaks down his organization’s data silos to ensure data quality. That lets the correct data get recorded by Google’s machine-learning algorithm.
  • He needs to build data spreadsheets that can be entered into Google’s automation system.

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