Google Ads Apps Certification

Megan’s Setting Up A Google App Campaign, But She’s Not Sure How Specific To Be When It Comes To Location Targeting. Why Should A Marketer Set A Location Target That’s At Country Level Or Larger?

  • Competition becomes more focused at a granular level.
  • The system works best when working from the largest dataset possible.
  • App campaigns don’t allow location targeting at a more granular level than country-level.
  • Users outside of the location target area might feel excluded.

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