Google Ads Search certification

Lola is in the process of selecting a campaign type to suit her business objectives. Why is it important that she consider business objectives before choosing her campaign type?

  • Different campaign types have different minimum and maximum budget requirements.
  • Certain campaign types will only serve ads during particular times of the day and week.
  • Google Ads will automatically create ad messaging based on the campaign type she chooses
  • The campaign type chosen will determine where her ads appear and the format of those ads.

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