- Design
- Sound effects
- Usability
- Speed
- Customer support
Google Ads Apps Certification Assessment Answers 2021
Exam URL: https://certificationsolution.com/google-ads-display-certification-answers/
Q1. When creating a Google App campaign, what determines a campaign bidding strategy?
Q2. Why might a cosmetics company that traditionally sells products in stores promote their app?
Q3. What drives impact at scale for Google App campaigns?
Q5. Why should marketers align with their app developer teams?
Q6. What’s a benefit to gathering data about events that happen in an app?
Q8. Match each statement about machine learning with the related benefit of Google App campaigns.
Q9. Where do users spend the most time when on mobile devices?
Q15. What are the three tracking solutions for Google App campaigns?
Q17. Which two in-app actions are examples of those relevant to the retail industry? (Choose two.)
Q20. Which of these companies would be ready to start a Google App campaign focused on in-app actions?
Q24. What should you keep in mind when selecting events to measure in a Google App campaign?
Q26. Which three statements about machine learning are true? (Choose three.)
Q27. Why might a shopper prefer to make a purchase using a retail app rather than a retail website?
Q31. How do humans and machines work as an effective team when running Google App campaigns?
Q33. How do Google App campaigns help reduce the manual test-and-iterate efforts of advertisers?
Q35. What are the four types of ad assets available in Google App campaigns?
Q37. How does machine learning in Google App campaigns benefit both marketers and users?
Q39. Why do Google App campaigns perform better when provided with a diverse portfolio of assets?
Q40. What are two compelling reasons to include an app as part of a marketing strategy? (Choose two.)
Q44. Why should Google follow the viewability standards set by the US Media Rating Council (MRC)?
Q45. What are two reasons advertisers should consider engagement when marketing apps?
Q48. Which components of a Google App campaign allow marketers to reach valuable users?
Q49. Which app type is the most downloaded on Google Play?
Q56. Which two in-app actions are common across a variety of industries? (Choose two.)
Q59. How do the majority of app downloaders discover apps?
Q60. What two things are marketers realizing as machine learning becomes more widely used? (Choose two.)
Q64. Why should companies with physical locations embrace app usage?
Q70. Match the type of business with the most relevant reason “why apps matter.”
Q71. What impact has machine learning made on the marketing industry?
Q72. For a Google App campaign optimizing to a tCPI of $2, what would be the recommended minimum budget?
Q74. Which statement summarizes a Google App campaign?
Q78. Google App campaign objectives should depend on which of the following?
Q79. What are the two most common reasons a finance company might choose to promote its app?
Q81. Match the following building blocks of Google App campaigns with their descriptions.
Q83. Which statement is true regarding conversion rates between apps and mobile web?
Q91. What are two reasons why businesses should consider building a mobile app? (Choose two.)
Q92. Which of the following definitions describes “Events” in relation to app measurement?
Q99. What are three reasons why a retail company would invest in app promotion? (Choose three.)
Q100. What are the two main marketer objectives for app promotion?
Q101. Which of the following roles does an app play in overall business strategy?
Q103. What’s the advantage to identifying app users with high lifetime value in a Google App campaign?
Q111. What are the two main objectives of an app marketer? (Choose two.)
Q115. What task could the Market Finder by Google tool help with?
Q116. What are two ways to achieve creative excellence in Google App campaigns? (Choose two.)
Q117. What are the two key components of a high-quality app experience?
Q118. Why doesn’t machine learning happen immediately after starting a Google App campaign?
Q122. When setting up a new Google App campaign, which three settings must be made at the campaign level?
Q123. In what way do Google App campaigns simplify the ad creation process?
Q128. What important role does app promotion play in the mobile gaming industry?
Q129. What are two ways marketers can benefit from machine learning in Google Ads? (Choose two.)
Q132. For a Google App campaign optimizing to a tCPA of $10, what would be the recommended minimum budget?
Q133. Which brand safety measures are in place by default when setting up a Google App campaign?
Q134. Which two options are benefits of using Google Analytics for Firebase? (Choose two.)
Q137. How does asset variety help with reach?
Q138. What kind of positive impact will machine learning have on the advertising industry?
Q141. Which statement is true regarding Conversions in a Google App campaign?
Q145. Why is conversion tracking critical for Google App campaigns?