Google Ads Apps Certification

Felix Is Measuring View-Through Conversions (VTCs) With Another Network, And He’s Been Advised To Measure VTCs With Google Too. Why Should Felix Measure VTCs With Google, In Addition To The Network He Uses?

  • Google offers more segmentation information for VTCs than all other networks.
  • The VTC metric used by Google is different from most other networks.
  • Google has a VTC industry benchmark to compare against similar businesses.
  • He’ll receive consistent measurement across his marketing landscape.

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