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February 8, 2021
- First View
- Promoted Video Carousel
- Video Website Cards
- Promoted Trend
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February 8, 2021
- Earnings calls
- Product launches
- Fashion shows
- Shareholder proxy votes
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February 8, 2021
- Within the timeline, on someone’s profile, and at the top of relevant search results pages
- Only within the timeline
- On the sidebar of twitter.com, in your Direct Message inbox, and in the Moments section
- The Trends section, the login screen, and the profile settings page
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February 8, 2021
- To remarket to their existing customer base
- To drive increased conversation with their audience
- To increase their app installs
- To optimize the existing assets
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February 8, 2021
- Feature professionally produced videos (no user-generated content)
- Require Tweet copy
- Are billed only when someone follows your account
- Offer pre-roll video across 200+ of the top premium publishers within one campaign
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February 8, 2021
- Nielsen Demo Guaranteed (US only)
- Fixed Pricing
- Twitter “Best Price” matching algorithm
- Through the Auction — Biddable
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February 8, 2021
- Broadcast
- Both Broadcast and Event Page
- Neither Broadcast nor Event Page
- Event Page
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February 8, 2021
- The first time they log in to Twitter across desktop and mobile devices from 12am to 11:59pm the day of the campaign
- One specific time at the day of the campaign, as chosen by the advertiser
- Specific times throughout the day of the campaign, as chosen by the advertiser
- Every time they log in to Twitter across desktop and mobile devices from 12am to 11:59pm the next day of the campaign
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February 8, 2021
- Make an impact early
- Put your brand front and center
- Keep it short and simple
- Videos with a concise message within the first 3 seconds also have 13% higher brand recall and overall view time. (1)
- The sweet spot for a video ad is about 6 seconds. (3)
- Include your branding prominently throughout your creative. (2)
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February 8, 2021
- A type of Promoted Video that includes clickable hashtags that prompt users to Tweet and share a message to their followers
- A type of Video Website Poll that gathers feedback from people in the form of an opinion card, providing valuable insight into your followers’ opinions
- A type of Promoted Video where Promoted Tweets use video to capture user attention and drive qualified users to your landing page
- An In-Stream Video Ad that gathers feedback using an opinion card
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