February 8, 2021
First View Promoted Video Carousel
Video Website Cards
Promoted Trend
February 8, 2021
Earnings calls
Product launches Fashion shows Shareholder proxy votes
February 8, 2021
Within the timeline, on someone’s profile, and at the top of relevant search results pages Only within the timeline
On the sidebar of twitter.com, in your Direct Message inbox, and in the Moments section
The Trends section, the login screen, and the profile settings page
February 8, 2021
To remarket to their existing customer base
To drive increased conversation with their audience To increase their app installs
To optimize the existing assets
February 8, 2021
Feature professionally produced videos (no user-generated content) Require Tweet copy
Are billed only when someone follows your account
Offer pre-roll video across 200+ of the top premium publishers within one campaign
February 8, 2021
Nielsen Demo Guaranteed (US only) Fixed Pricing Twitter “Best Price” matching algorithm
Through the Auction — Biddable
February 8, 2021
Broadcast
Both Broadcast and Event Page Neither Broadcast nor Event Page
Event Page
February 8, 2021
The first time they log in to Twitter across desktop and mobile devices from 12am to 11:59pm the day of the campaign One specific time at the day of the campaign, as chosen by the advertiser
Specific times throughout the day of the campaign, as chosen by the advertiser
Every time they log in to Twitter across desktop and mobile devices from 12am to 11:59pm the next day of the campaign
February 8, 2021
Make an impact early
Put your brand front and center
Keep it short and simple
Videos with a concise message within the first 3 seconds also have 13% higher brand recall and overall view time. (1) The sweet spot for a video ad is about 6 seconds. (3) Include your branding prominently throughout your creative. (2)
February 8, 2021
A type of Promoted Video that includes clickable hashtags that prompt users to Tweet and share a message to their followers
A type of Video Website Poll that gathers feedback from people in the form of an opinion card, providing valuable insight into your followers’ opinions
A type of Promoted Video where Promoted Tweets use video to capture user attention and drive qualified users to your landing page An In-Stream Video Ad that gathers feedback using an opinion card
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