March 1, 2021
Google Ads allows you to cap the number of ads you pay for, based on your business.
Google Ads guarantees phone calls to your business.
Google Ads offers separate auctions for low budgets.
Google Ads gives you control over your budget.
March 1, 2021
Test daily: Test a new website layout and color scheme each day.
Lower price: Consider reducing the price of your product(s) for multiple purchases.
Remove friction: Make sure the checkout process is working and easy to use. Increase discounts: Attempt to increase unique visits to the website by offering discounts.
March 1, 2021
Place your business’s ads on every available search engine.
Boost your conversions by connecting you to people in the moments that matter. Help you reach a wider audience and maximize exposure. Coach your company to fully move to an online-only presence.
Cap the number of ads you pay for, based on your business.
March 1, 2021
Your ads will be placed on all search engines.
Machine models automatically determine your advertising budget.
You can set your own budget and can change it at any time. With Google Ads you always pay using cost-per-reach, predetermined by your budget.
March 1, 2021
Several Shopping ads will be displayed for your products based on specific categories potential customers have selected.
Multiple Shopping ads for the same product will be repeated as a potential customer scrolls through a website, reinforcing your products’ value.
Shopping ads may contain several videos showing how to use your products, along with detailed descriptions of your products’ value.
Shopping ads let more than one of your products be shown for a given search, and a text ad for your products could appear at the same time.
March 1, 2021
With Google Ads you always pay using cost-per-reach, predetermined by your budget.
Google Ads saves you time by deciding what your budget will be on a daily basis.
With Google Ads, your ads will show on every available search engine.
With Google Ads, you can choose a maximum amount to spend per month.
March 1, 2021
Manual control
Machine learning Bidding suggestions
Sitelink extensions
Auction-time bidding
March 1, 2021
It validates budgets against other vendors in the same market.
It is the only ad budgeting software on the market.
It makes recommendations that are validated using machine learning. It helps businesses determine a go-to-market strategy.
March 1, 2021
So that spend is not reallocated between two different marketing objectives To avoid any potential keyword duplicates between different marketing objectives
So that seasonal trends can be better identified for each individual marketing objective
To prevent campaigns from becoming “Limited by Budget”
March 1, 2021
This practice allows you to receive detailed insights from Google Analytics with regards to how website behavior is impacted after applying Performance planner recommendations.
This practice allows you to monitor targets set in the Performance Planner and to receive alerts and recommendations when a campaign is not on track. This practice allows you to ensure seasonality and budget reallocation are accounted for future periods so you can prevent your campaigns from becoming “Limited by Budget”.
This practice allows you to fully automate all aspects of account management to improve the likelihood of meeting performance targets.
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