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February 22, 2021
- Always using hashtags regardless of social network
- Historical performance of your posts
- Avoiding personal pages
- Your type of content
- Current performance of your post
- Your follower-to-following ratio should be constant
- Recency of content
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February 22, 2021
- Link new and existing content with your own content as well as with other people’s
- Find the most appropriate social media channels and content mediums for your business
- Produce relevant and engaging content
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February 22, 2021
- Micro Influencer
- Macro Influencer
- Nano Influencer
- Mini Influencer
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February 22, 2021
- engagement rate, conversion, frequency
- link clicks, engagement, frequency
- community size, conversion, quality
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February 22, 2021
- Followers
- Influencers
- Brand advocates
- Your employees
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February 22, 2021
- Pinterest
- Youtube
- Twitter
- Instagram
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February 22, 2021
- You should align the weight of each content bucket with your business objectives
- It is better to choose one channel and concentrate on promoting it
- Use feedback from how different content buckets perform on different social media channels to tweak your strategy
- You have to share the same weight between all your posts
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February 22, 2021
- Creation of evergreen content
- Content repurposing
- Content curation
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February 22, 2021
- It is advisable to use a mix of very popular, mildly popular and less popular hashtags
- A hashtag only make sense in the post description but not in the comments
- 5-15 is the recommended number of hashtags for the post
- You can add up to 35 hashtags to a publication
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February 22, 2021
- The metrics that show you the difference between your and your competitors social media performance
- The metrics that show you the difference of how many retweets you got for a certain post and likes that you got for another post
- The metrics that show you the amount of generating website traffic or getting new leads on your website
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