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February 23, 2021
- Number of visitors to your landing page.
- Value of the users on the list.
- Different ad messages that could work best with them.
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February 23, 2021
- easy, visible, visible
- easy, relevant, relevant
- complicated, relevant, irrelevant
- expensive, top-ranked, relevant
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February 23, 2021
- Losing users who are specifically searching for your brand.
- Losing positions in organic SERP.
- Losing sales from people that are ready to buy, but research you first.
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February 23, 2021
- Users that do not know you
- Both groups
- Users that already know who you are
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February 23, 2021
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February 23, 2021
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February 23, 2021
- A/B testing your landing page for higher conversion rates
- Automatically adjusting bids keywords as well as other dimensions in a campaign
- Automatically finding targeting that will be more likely to convert into users
- Running your campaign during hours where users will be more likely to convert
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February 23, 2021
- Days of the week
- Visitors
- Devices
- Cities
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February 23, 2021
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February 23, 2021
- 50 times that of your target cost per installation
- 25 times that of your target per cost installation
- The most you’re willing to lose to gather stats until you’re profitable
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