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February 23, 2021
- Target Impression Share
- Target ROAS (Return on Ad Spend)
- Viewable Impressions
- Max Clicks
- Max Conversions
- Manual (with optional eCPC)
- Target CPA (Cost Per Acquisition)
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February 23, 2021
- At least 50 display conversions or 100 search conversions in a 30-day period
- No conversion requirement
- 15 conversions in a 30-day period
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February 23, 2021
- You are under pressure to get lots of volume
- You are struggling to get conversion tracking to work correctly
- You don’t have time to work on creative
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February 23, 2021
- You don’t have time to work on creative.
- You are struggling to get conversion tracking to work correctly.
- You are under strict brand requirements.
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February 23, 2021
- They don’t – they are purely for account managers to test what works.
- They are 5-day periods where there shouldn’t be any changes to the campaign budgets/bidding strategies while the algorithm adjusts to your campaign.
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February 23, 2021
- RSAs require human input for all fields, while DSAs only let you edit descriptions.
- There is no difference.
- RSAs change formats depending on the device, whereas DSAs don’t.
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February 23, 2021
- Video
- Display
- Gmail
- Search
- Shopping
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February 23, 2021
- Manual Bidding
- Smart bidding (Target CPA, Target ROAS, Max Conversions)
- Automated Bidding (Target Impression Share, Max Clicks, Enhanced CPC)
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February 23, 2021
- There is no difference.
- Target CPA guarantees a price per conversion, whereas Max Conversions does not.
- Max Conversions brings volume, whereas Target CPA focuses on keeping costs per conversion on target.
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February 23, 2021
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