A list of phone numbers customers can use to get in contact with you
A ‘Get directions to our store’ button which when clicked, redirects to a map displaying directions to the store based on the customer’s current address
An icon button that takes the customer to your social media accounts
A hotline phone number that helps users complete their purchases
True — Although your core system can be changed, changing it frequently is complicated and can lead to confusion. But the edges are a great place to experiment and try new things.
True — It’s impossible to change your technological core, but changing your edges is painless and should be done frequently.
False — You should experiment with all of your systems on an ongoing basis.
False — You should invest in keeping both your core and edges in place long-term.
