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February 18, 2021
- A list of phone numbers customers can use to get in contact with you
- A ‘Get directions to our store’ button which when clicked, redirects to a map displaying directions to the store based on the customer’s current address
- An icon button that takes the customer to your social media accounts
- A hotline phone number that helps users complete their purchases
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February 18, 2021
- Reach out to help and answer questions.
- Try to close them before the “window of opportunity”? closes.
- Back off and let marketing handle the communication.
- Wait for them to raise their hands.
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February 18, 2021
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February 18, 2021
- All departments
- Just marketing
- Just marketing and sales
- All customer-facing departments
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February 18, 2021
- Make it clear early on that your product isn’t a good fit for them.
- Accept their business and serve them as well as you can.
- Modify your product to do both jobs.
- Ignore them and focus on your target buyers.
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February 18, 2021
- A semi-fictional representation of your ideal customer based on data.
- The demographic information of a particular sales prospect.
- A categorization of leads that indicates how “sales ready”? they are.
- A story that describes your sales process from the buyer’s point of view.
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February 18, 2021
- True — Although your core system can be changed, changing it frequently is complicated and can lead to confusion. But the edges are a great place to experiment and try new things.
- True — It’s impossible to change your technological core, but changing your edges is painless and should be done frequently.
- False — You should experiment with all of your systems on an ongoing basis.
- False — You should invest in keeping both your core and edges in place long-term.
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February 18, 2021
- Have individual sales reps take turns acting as content manager.
- Have the sales team send the marketing team the content they’ve already created.
- Have the sales team BCC the marketing team when they answer questions asked by prospects.
- Have your content manager interview members of the sales team.
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February 18, 2021
- An ideal customer profile broadly describes your target market, and personas describe the types of people in that market.
- Ideal customer profiles are used primarily by marketing, and personas are used primarily by sales.
- An ideal customer profile should include jobs to be done, and a buyer persona includes only demographic information.
- All of the above.
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February 18, 2021
- This SLA’s requirements focus on the wrong activities.
- This SLA’s requirements aren’t specific enough.
- This SLA is missing a requirement.
- No change needed.
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