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- Making a claim
- Creating a prediction
- Presenting qualitative or quantitative evidence
- Including supplemental business context
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- speak less openly and argue against the ideas of other teams and departments.
- speak openly and contribute their ideas freely.
- take less risks around each other, leading to a culture that provides more consistent results.
- take needless risks, leading to bigger wins but also greater losses.
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- They make your data story relatable to your audience.
- They elicit emotions and connect with the audience through relatable experiences.
- They leave your audience with a call-to-action.
- They help you prove to your audience why your company is better than your competitors.
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- A/B testing is a type of marketing experiment where you test two or more versions of assets against different segments of your audience over a set period of time.
- A/B testing is a type of marketing experiment where you test up to five variations of a website asset against different segments of your audience, continuously.
- A/B testing is a type of marketing experiment where you surface a variation of an asset that embodies your brand.
- A/B testing is a type of marketing experiment where you create two different websites, featuring very different brand voices.
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- Customer success rate
- Recent survey results
- Product usage data
- Support case incident rate
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- that define the qualitative outcome of your goal.
- that define the quantitative outcome of your goal.
- you use to benchmark and monitor the progress toward your key result.
- you use to benchmark the performance of every individual contributor.
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- used to identify an organization’s strengths and weaknesses, as well as its opportunities and threats.
- the name of the strategy you use to actively slow down and sabotage your competitor’s flywheels.
- the result of a company’s efforts to gather and analyze information about its industry, business environment, competitors, and competitive products and services.
- a technique used entirely for visualization purposes, to envision the impact of forces and friction on a flywheel.
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