HubSpot Reporting Certification

February 22, 2021

Proving A Case With Data Consists Of Which Of The Following Parts? Select All That Apply.
- Making a claim
- Creating a prediction
- Presenting qualitative or quantitative evidence
- Including supplemental business context
February 22, 2021

Fill In The Blank: If You Create A Psychologically-Safe Working Environment At Your Organization, Team Members Are More Likely To __________.
- speak less openly and argue against the ideas of other teams and departments.
- speak openly and contribute their ideas freely.
- take less risks around each other, leading to a culture that provides more consistent results.
- take needless risks, leading to bigger wins but also greater losses.
February 22, 2021

What Role Does The Hero Play In Your Storytelling With Data?
- They make your data story relatable to your audience.
- They elicit emotions and connect with the audience through relatable experiences.
- They leave your audience with a call-to-action.
- They help you prove to your audience why your company is better than your competitors.
February 22, 2021

In An A/B Test, What Are You Testing?
- A/B testing is a type of marketing experiment where you test two or more versions of assets against different segments of your audience over a set period of time.
- A/B testing is a type of marketing experiment where you test up to ﬁve variations of a website asset against diﬀerent segments of your audience, continuously.
- A/B testing is a type of marketing experiment where you surface a variation of an asset that embodies your brand.
- A/B testing is a type of marketing experiment where you create two diﬀerent websites, featuring very diﬀerent brand voices.
February 22, 2021

True Or False? HubSpot Invented The Flywheel.
- True
- False
February 22, 2021

True Or False? Word-Of-Mouth Is Not A Good Channel For Small To Medium-Sized Businesses To Invest In.
- True
- False
February 22, 2021

Which Of The Following Are Inputs You Could Use For Your Customer Health Score? Select All That Apply.
- Customer success rate
- Recent survey results
- Product usage data
- Support case incident rate
February 22, 2021

True Or False? It Is Possible For Non-SaaS Companies To Track Renewal Rate.
- True
- False
February 22, 2021

Fill In The Blank: When Making Data-Driven Decisions, Objectives Are Statements ________.
- that define the qualitative outcome of your goal.
- that deﬁne the quantitative outcome of your goal.
- you use to benchmark and monitor the progress toward your key result.
- you use to benchmark the performance of every individual contributor.
February 22, 2021

Fill In The Blank: Competitive Intelligence Is ________.
- used to identify an organization’s strengths and weaknesses, as well as its opportunities and threats.
- the name of the strategy you use to actively slow down and sabotage your competitor’s ﬂywheels.
- the result of a company’s efforts to gather and analyze information about its industry, business environment, competitors, and competitive products and services.
- a technique used entirely for visualization purposes, to envision the impact of forces and friction on a ﬂywheel.

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