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February 15, 2021
- Make your best guess based on the reason you’re starting your company.
- Wait until you have at least 100 customers, and then interview 10 or 12 of them.
- Put a plan in place to interview your first few customers soon after they buy from you.
- Ask customers of your competitors why they bought the products they did.
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February 15, 2021
- Your customer wants your product to reflect what they believe about the world.
- You have to understand a customer’s personal identity in order to understand the job they’re hiring your product to do.
- By researching the job your product does, you’ll better understand the identity of your customer.
- By researching your customer’s personal identity, you’ll uncover the job they’re trying to get done.
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February 15, 2021
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February 15, 2021
- Cross-sell
- Up-sell
- Resell
- All of the above
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February 15, 2021
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February 15, 2021
- Flywheels store momentum.
- Flywheels represent a circular process rather than a linear one.
- Flywheels are able to stand unsupported for an indefinite amount of time.
- Flywheels accelerate as you add more energy to them.
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February 15, 2021
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February 15, 2021
- goals
- first name
- information
- email address
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February 15, 2021
- becoming a trusted advisor to a prospect
- attracting prospects and customers through relevant and helpful content
- immediately adding value to a prospect’s buyer’s journey
- exceeding a prospect’s expectations in the buying process so that they’ll want to tell their friends and family about your company
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February 15, 2021
- Happy customers generate more customers through word-of-mouth recommendations.
- Word-of-mouth from unhappy customers can prevent potential customers from buying.
- Happy customers are more likely to become repeat customers.
- All of the above
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