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February 17, 2021
- Pixel-based retargeting
- List-based retargeting
- Contextual targeting
- Behavioral targeting
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February 17, 2021
- have expressed an interest in dogs
- meet the demographic profile of your buyer persona
- have liked your posts on social media
- have added items to their cart, but did not complete their purchase
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February 17, 2021
- Not targeted
- Disruptive
- Hidden
- Inexpensive
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February 17, 2021
- Campaigns, ad groups, keywords
- Ad groups, campaigns, keywords
- Keywords, campaigns, ad groups
- Keywords, ad groups, campaigns
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February 17, 2021
- Engagement
- Website clicks
- Sales
- App downloads
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February 17, 2021
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February 17, 2021
- Retargeting
- Contextual targeting
- Behavioral targeting
- Demographic targeting
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February 17, 2021
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February 17, 2021
- The rule, or set of rules, that determines how credit for sales and conversions is assigned to touch points along conversion paths
- A code that gets generated and stored on a website visitor’s computer when they visit your site
- An online advertising method in which marketers place ads on search engine results pages (SERPs)
- The use of artificial and machine learning to buy ads in real-time, instead of going through human negotiations and pre-set prices
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February 17, 2021
- HTTP cookie
- Behavioral targeting
- Tracking pixels
- Tracking URLs
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