HubSpot Digital Advertising Certification

February 17, 2021

Scenario: You Want To Target An Audience That Visits Popular Marketing Websites, Such As Marketing Land And Ad Age. Which Targeting Strategy Should You Use?
- Pixel-based retargeting
- List-based retargeting
- Contextual targeting
- Behavioral targeting
February 17, 2021

Scenario: You Work For A Company Called PetSpot That Sells Animal Supplies. The Best Audience To Target On Social Media At The Decision Stage Of The Buyer’s Journey Would Be People Who:
- have expressed an interest in dogs
- meet the demographic profile of your buyer persona
- have liked your posts on social media
- have added items to their cart, but did not complete their purchase
February 17, 2021

Select All That Apply. The Problem With Early Online Advertising Was That Ads Were:
- Not targeted
- Disruptive
- Hidden
- Inexpensive
February 17, 2021

From Top To Bottom, What Should Your Search Account Structure Hierarchy Look Like?
- Campaigns, ad groups, keywords
- Ad groups, campaigns, keywords
- Keywords, campaigns, ad groups
- Keywords, ad groups, campaigns
February 17, 2021

Which Of The Following Goals Are Options Available For Advertising On Twitter? Select All That Apply.
- Engagement
- Website clicks
- Sales
- App downloads
February 17, 2021

True Or False: An Organic Marketing Strategy Is Reliant On Your Followers, While Social Media Advertising Allows You To Target New Audiences.
- True
- False
February 17, 2021

Scenario: Your Business Wants To Advertise To A Local Audience. Which Targeting Strategy Should You Use?
- Retargeting
- Contextual targeting
- Behavioral targeting
- Demographic targeting
February 17, 2021

True Or False: Digital Advertising Is A Targeted, Data-Driven Advertising Strategy For Reaching Consumers Online At Every Stage Of The Buyer’s Journey.
- True
- False
February 17, 2021

What Is An Attribution Model?
- The rule, or set of rules, that determines how credit for sales and conversions is assigned to touch points along conversion paths
- A code that gets generated and stored on a website visitor’s computer when they visit your site
- An online advertising method in which marketers place ads on search engine results pages (SERPs)
- The use of artificial and machine learning to buy ads in real-time, instead of going through human negotiations and pre-set prices
February 17, 2021

What Ad Tracking Method Should You Use To Identify Which Marketing Campaign Referred Traffic To Your Website?
- HTTP cookie
- Behavioral targeting
- Tracking pixels
- Tracking URLs

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