HubSpot CMS For Marketers Certification

February 19, 2021

Choose All That Apply. Where In HubSpot Can You Use Folders To Organize Your CMS Assets?
- File manager
- Forms
- Themes
- Landing pages
February 19, 2021

Choose All That Apply. At A High Level, Which Metrics Should You Be Tracking About Your Website Performance?
- Where your visitors are coming from
- Which visitors are marketing qualiﬁed leads
- What content your visitors are engaging with
- Which pages your visitors are landing on
February 19, 2021

True Or False? Using Your Traffic Analytics Report, You Can See The Source Of Traffic To Your Website.
- True
- False
February 19, 2021

What Is A Topic Cluster?
- A targeted cluster of relevant content that covers a specific topic in depth
- A collection of blog posts that addresses a series of related questions
- A comprehensive page that covers a topic in great detail
- A series of emails covering a speciﬁc topic that are used to generate leads
February 19, 2021

How Do CMS Developers Use Themes?
- Themes enable developers to create a site-wide content editing experience for marketers
- Themes enable developers to use the tools and technologies they prefer
- Themes prevent marketers from making side-wide design changes to their websites
- Themes are built by marketers to help developers understand their business’s branding
February 19, 2021

Choose All That Apply. Technical Optimizations You Can Make To Your Website In The HubSpot CMS Include:
- Customizing your sitemap.
- Adding links between topic cluster content.
- Customizing your robots.txt file.
- Enabling Google AMP.
- Requiring HTTPs for your domains.
February 19, 2021

Jill Is A Marketer At The Green Thumb, A Plant Nursery That Delivers Plants To Your Doorstep. Her Main Buyer Persona Is Young Women Who Want To Add Greenery To Their Apartments But Don’t Know How To Properly Take Care Of Plants. On The Green Thumb’s Website They Have The Page “Which Plant Is Right For You?” That Shows All The Plants They Offer And What Environments They Are Suited For. How Can Jill Personalize This Page To Better Target Her Buyer Persona?
- Add a “Recommended” tag to plants that are easy to take care of and well-suited for apartment living
- Include more detailed descriptions of the genus and species of each plant
- Replace the images of each plant with a video showing close-ups and giving a 360-degree view of the plant
- Remove plants that require lots of care from the page, so buyers won’t be tempted to purchase them
February 19, 2021

True Or False? You Can Have Unlimited Smart Rules Per Module.
- True
- False
February 19, 2021

How Is A Visitor’s Country Determined For Smart Content?
- The language set in the visitor’s browser
- The user agent
- The visitor’s IP address
- The country property in your CRM
February 19, 2021

Which Of These Segments Is A Good Place To Start With Your Personalization Efforts?
- Your social media followers
- Accounts you want to target
- All visitors to your site in the past 60 days
- Your buyer personas

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