How Would You Classify The Content Distribution Channel That Uses Influencer And Outreach Marketing To Increase A Brand’s Reach?
- pay less per click than standard SEM ads
- show ads to people before they visit your website
- show ads to people after they visit your website
- display a pop up on your website when people visit it
- Treat all social media channels the same
- Use popular phrases and memes for that area
- Analyse platforms popular in that area
- Not advertise at all, as other countries don’t like social advertising
Fill In The Blank: When Considering Expanding A Business Internationally, The Best Place To Start Is To__________?
- use online tools to help you understand where there’s a strong demand for your products
- move the whole business to that country
- replicate your current business in as many countries as possible
- buy new domains for the country
Fill The Blanks: When Advertising Internationally, You Should Make Your Business ______ To The New Market, Consider The ___________ And Any Possible ___________ Implications.
- accessible | supply chain | legal
- affordable | supply chain | language
- exciting | customers needs | currency
- affordable | customer needs | legal
If You Are Looking To Expand Your Company’s Presence Online Internationally, Which Of The Following Should You Consider With Regards To Your Online Content?
- Translated by an automated tool only
- Translated but also locally adapted for the audience
- Translated into the native language
- Left the same, and not translated
When Looking To Introduce E-Commerce Functions To Your Website, Which Of The Following Would Be The Best First Step?
- Build an online store with an integrated payment system
- Set up a web-based money transfer software like PayPal
- Invest in a new website platform
- Use other platforms such as eBay or Etsy
- send multiple follow up emails once a purchase has been made
- show them remarketing ads with a variety of products
- provide the customer with relevant suggested purchases
- include a pop up on your website that they have to action before continuing
If A User Abandons Their Shopping Cart Without Making A Purchase, One Way To Bring Them Back To Complete The Purchase Is?
- SEM advertising
- Social advertising
- Email campaigns
- For different devices, navigation & search
- For different devices & social media profiles
- For email templates & social media profiles
- For navigation, search & video campaigns