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February 1, 2021
- Paid
- Owned
- Earned
- Published
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February 1, 2021
- pay less per click than standard SEM ads
- show ads to people before they visit your website
- show ads to people after they visit your website
- display a pop up on your website when people visit it
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February 1, 2021
- Treat all social media channels the same
- Use popular phrases and memes for that area
- Analyse platforms popular in that area
- Not advertise at all, as other countries don’t like social advertising
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February 1, 2021
- use online tools to help you understand where there’s a strong demand for your products
- move the whole business to that country
- replicate your current business in as many countries as possible
- buy new domains for the country
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February 1, 2021
- accessible | supply chain | legal
- affordable | supply chain | language
- exciting | customers needs | currency
- affordable | customer needs | legal
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February 1, 2021
- Translated by an automated tool only
- Translated but also locally adapted for the audience
- Translated into the native language
- Left the same, and not translated
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February 1, 2021
- Build an online store with an integrated payment system
- Set up a web-based money transfer software like PayPal
- Invest in a new website platform
- Use other platforms such as eBay or Etsy
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February 1, 2021
- send multiple follow up emails once a purchase has been made
- show them remarketing ads with a variety of products
- provide the customer with relevant suggested purchases
- include a pop up on your website that they have to action before continuing
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February 1, 2021
- SEM advertising
- Social advertising
- Retargeting
- Email campaigns
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February 1, 2021
- For different devices, navigation & search
- For different devices & social media profiles
- For email templates & social media profiles
- For navigation, search & video campaigns
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