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January 30, 2021
- Acquisition > Google Ads reports
- Acquisition > All Traffic reports
- Acquisition > Google Marketing Platform > Search Ads 360 reports
- This level of granularity is only available in the Google Ads user interface.
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January 30, 2021
- Bounce rate in Search Ads 360 Treemaps reports
- Revenue in Search Ads 360 Campaigns reports
- % New Sessions in Search Ads 360 Keywords Reports
- Bounce rate in Search Ads 360 Keywords Reports
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January 30, 2021
- Profit margins
- Ad spend
- Bid limits
- Revenue
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January 30, 2021
- Social
- Display
- Paid Search
- Organic Search
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January 30, 2021
- Search Ads 360 dimensions available in segments
- Search Ads 360 data available in “Multi-Channel Funnels” and “Attribution” reports
- Additional reports for organic search engine traffic
- A new set of Search Ads 360 reports under Acquisition > Google Marketing Platform
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January 30, 2021
- Create a remarketing list including users with ‘viewable’ impressions from a specific Display & Video 360 Site.
- Create a remarketing list including users who came from a specific Display & Video 360 Site and added items to their shopping cart.
- Create a ‘similar audience’ remarketing list targeting users with click-through sessions from a specific Display & Video 360 Insertion Order.
- Create an audience based on a stage of your custom funnel and share the audience with Display & Video 360 for remarketing.
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January 30, 2021
- Create an Audience from an existing segment
- Go to Admin > Property > Audience Definitions
- Create an Audience from a table filter on a Display & Video 360 report
- Import an Audience from Display & Video 360 into Google Analytics
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January 30, 2021
- The dimensions Landing Page and DV360 Advertiser (GA Model)
- The dimensions Landing Page and DV360 Advertiser (CM Model)
- The dimension Source/Medium and the metric DV360 Impressions
- The dimension DV360 Creative Name (CM Model) and the metric Avg. Session Duration
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January 30, 2021
- In the left-hand navigation menu under “Customization”
- In the left-hand navigation menu under “Acquisition” then “Google Marketing Platform”
- In the Admin area under “Product Linking”
- From the Account selector, select “Display & Video 360”
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January 30, 2021
- Paid Search
- Referral
- Display
- Direct
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