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February 23, 2021
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February 23, 2021
- False: They might represent a partnership expansion opportunity or a future threat.
- True: They don’t interact with my people and I need to focus on defense.
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February 23, 2021
- Brand Monitoring
- Market Explorer
- Traffic Analytics
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February 23, 2021
- The frequency with which they produce the content on a given topic.
- Content they produce that has high and low search volume.
- The subtopics of a queried topic that they have and have not covered.
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February 23, 2021
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February 23, 2021
- PPC Keyword tool
- Position Tracking
- Traffic Analytics
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February 23, 2021
- The channel must not be worth much since an existing giant isn’t bothering with it.
- The channel must be overly complicated and will require a lot of time and monetary investment to do well.
- The channel represents an opportunity to gain market share with limited resistance.
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February 23, 2021
- Traffic Growth
- Geographic Spread
- Traffic Volume
- Content Output
- Revenue
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February 23, 2021
- Which pages are ranking in the top 5 organic placements on Google.
- Which pages are getting the lion’s share of traffic.
- Which pages are generating the most revenue for a competitor.
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February 23, 2021
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