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February 3, 2021
- Whether the position was relative to the size of the screen
- That below the fold inventory cannot also be “viewable”
- That viewability and ad position data are measurable
- That you’re counting apps and sites equally
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February 3, 2021
- Set a $10 goal, and bid very high.
- Set a CPA goal of $60, and then incrementally increase the goal over time.
- Set a $45 CPA, and then continue to lower it in $5 increments over time.
- Set the counting method to include only a percentage of the post-view clicks.
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February 3, 2021
- By showing you what inventory more spend might have acquired
- By showing you specifically what pacing should be set at in the next flight
- By helping you ensure your bids and budgets are not limiting impressions won
- By helping you ensure the frequency settings do not cause impression loss
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February 3, 2021
- Decrease the frequencing setting
- Group multiple audiences using AND logic
- Include the audience that has been to the “Thank you” page
- Include similar audiences
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February 3, 2021
- You know the targeted audience is especially valuable and you want to make an extra effort to reach it.
- Because you can factor in more variables than Bid Manager
- Because you have enough performance data and no longer need the algorithm to make estimates
- To see if your intuition can beat the algorithm
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February 3, 2021
- Advertiser, campaign, insertion orders, and line items
- Bids, frequency, site targeting, and creatives
- Budget, pacing, geography, and inventory
- Loyalty, awareness, action, and consideration
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February 3, 2021
- It’s the first field you fill out when starting a new campaign in Bid Manager.
- It tells you how to configure your campaign to be effective until you have performance data to guide you.
- Campaign budget is based on goal, from lowest when creating loyalty to highest for awareness raising campaigns.
- Bid Manager’s optimization wizard uses it to configure the campaign to drive your goal.
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February 3, 2021
- Geography
- Audience Lists
- Demographics
- Apps and URLs
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February 3, 2021
- Bid higher for their entire insertion order.
- Update their visuals and messaging to make them even more compelling.
- Add them to a blacklist so you can exclude them from bidding.
- Move them to their own line items and bid higher for them.
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February 3, 2021
- It shows how many auctions you’re losing due to bids, budget, and frequency.
- It shows potential spend based on the audiences targeted for the line item.
- It’s an easy place to see all your bids.
- It shows how many clicks you’ve earned, and how many you are missing out on due to the bid.
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