Google Ads Video Certification

Based On The ABCDs Of Designing YouTube Ads, How Does Google Recommend That You Open With Impact?

  • Front-load the story arc, focus on framing, and use familiar faces.
  • Use fast pacing of video, frequent use of audio, and free giveaways.
  • Promise a deal, argue for value, and make an appeal or demand.
  • Use the psychology of viewer, power of recall, and proper time for action.

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