Google Ads Video Certification

A YouTube Advertiser Is Looking To Drive Direct Response Objectives. Reyna, A YouTube Googler, Explains That YouTube For Action Combines Formats Powered By Smart Bidding With Intent-Rich Audiences And Measurement Capabilities That Can Help Turn Engagement On YouTube Into The Actions That Matter Most. What Actions Does YouTube Drive For Advertisers?

  • YouTube drives actions focused on apps, website activity, lead generation, and offline store visits.
  • YouTube drives action based on bounce rates, return visits, scanned items, and cookie delivery.
  • YouTube drives actions focused on upselling, reselling, barter dealing, and price-matching sales.
  • YouTube drives action based on the time of visit, page views, downloads, and IP address lookups.

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