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February 11, 2021
- Detail page views, Detail Page view rate, Add to carts, Add to cart rate
- Total DPVs, Total DPVR, Total Add to carts, Total ATCR
- Click-through rate
- Impressions
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February 11, 2021
- Focus on your ads that help drive the highest total ATCR and invest less in ads that contribute the lowest ATCR.
- None of the above.
- Focus on your ads that help drive the lowest ATCR, but drive higher DPVR.
- Focus on your ads that help drive the least expensive cost per ATC, and invest less in ads that help drive the highest cost per ATC.
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February 11, 2021
- Used for an understanding of initial awareness for your product from your advertising campaign.
- Provide a percentage chance of a shopper purchasing the product when they click on your ad.
- Used to understand how many add to carts, on average, shoppers make after clicking on your ads that direct to Amazon.
- Used to understand how many product page views, on average, customers shoppers visit after clicking on your ads that direct to Amazon.
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February 11, 2021
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February 11, 2021
- Keyword creative report
- Summary report
- Order summary report
- Performance report
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February 11, 2021
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February 11, 2021
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February 11, 2021
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February 11, 2021
- Name your order.
- Copy your attribution tag to append on your ad as the click-through URL.
- Generate a report to validate that you are measuring all your ad’s clicks correctly.
- Create line items, which generates attribution tags that are placed on ads.
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February 11, 2021
- Add to cart rates of select products.
- Impressions from your ad campaign.
- Amazon Attribution metrics that correspond only to the specific ASINs associated to an Order and its attribution tags.
- Detail page views of all products.
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