Measure Campaigns With Amazon Attribution (Seller)

February 11, 2021

Marta Is An Advertiser Focused On Improving Consideration Metrics Of Her Promoted And Brand Halo ASINs. Which Metrics Would Be Most Useful To Measure Consideration From Her Campaign?
- Detail page views, Detail Page view rate, Add to carts, Add to cart rate
- Total DPVs, Total DPVR, Total Add to carts, Total ATCR
- Click-through rate
- Impressions
February 11, 2021

Sri Is An Advertiser Interested In Improving Her Media’s Performance By Generating More “Add To Carts” With Her Non-Amazon Advertising Media. Which Recommendation Would You Make For Her?
- Focus on your ads that help drive the highest total ATCR and invest less in ads that contribute the lowest ATCR.
- None of the above.
- Focus on your ads that help drive the lowest ATCR, but drive higher DPVR.
- Focus on your ads that help drive the least expensive cost per ATC, and invest less in ads that help drive the highest cost per ATC.
February 11, 2021

Which Of The Following Best Describes The Insights Gained From Reviewing The Total Detail Page View Rate (DPVR) Metric?
- Used for an understanding of initial awareness for your product from your advertising campaign.
- Provide a percentage chance of a shopper purchasing the product when they click on your ad.
- Used to understand how many add to carts, on average, shoppers make after clicking on your ads that direct to Amazon.
- Used to understand how many product page views, on average, customers shoppers visit after clicking on your ads that direct to Amazon.
February 11, 2021

Attribution Tags Should Be Placed On Both Amazon And Non-Amazon Advertising Ads.
- True
- False
February 11, 2021

Choose The Correct Answer. Which Type Of Amazon Attribution Report Would You Use To View Your Keyword Level Google Ads Performance?
- Keyword creative report
- Summary report
- Order summary report
- Performance report
February 11, 2021

Attribution Contention Occurs At The ASIN Level. This Means If You Promote The Same ASINs Across Multiple Orders Your Attribution Tags With The Same Promoted ASINs Will Be Eligible With Each Other For Attribution.
- True
- False
February 11, 2021

Attribution Contention Occurs At The Order Level, Which Means Attribution Tags Within The Same Order Compete With Each Other For Attribution.
- False
- True
February 11, 2021

ASINs Within The Amazon Attribution Console Are Promoted At The Order Level.
- True
- False
February 11, 2021

When Measuring Campaigns Using Amazon Attribution, What Is The Next Step After You Create An Order?
- Name your order.
- Copy your attribution tag to append on your ad as the click-through URL.
- Generate a report to validate that you are measuring all your ad’s clicks correctly.
- Create line items, which generates attribution tags that are placed on ads.
February 11, 2021

Choose The Best Description For Promoted Conversion Metrics.
- Add to cart rates of select products.
- Impressions from your ad campaign.
- Amazon Attribution metrics that correspond only to the specific ASINs associated to an Order and its attribution tags.
- Detail page views of all products.

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