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- They help you make light of what would otherwise feel like serious content.
- They help you demonstrate complex concepts quickly and easily.
- They help you show how culturally in-touch you are.
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- preparation
- recovery
- response
- crisis
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- Your competitors can tell when you’re monitoring them, and they may get offended and retaliate.
- It’s easy to get consumed with competitive intelligence and lose sight of your unique strategy and customer.
- Competitors aren’t the only reason people don’t buy your product or service.
- Competitive intelligence is best used for highly competitive markets only.
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- Stakeholders help you plan for the future.
- Stakeholder needs may be the same as your needs and their buy-in may help you influence senior leaders.
- Stakeholders help you decide if you need to develop a team to help you do social advertising.
- Stakeholders help you determine how social media for your company will change in the next year, three years, or five years.
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- Research the costs of agencies that can do the work.
- Consider industry research to back up your plan.
- Position your program as an experiment or pilot.
- Create a robust PowerPoint with statistics to back up your plan
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- Work hours
- Agency or freelance costs
- Social media software and services
- Content development expenses
- Advertising costs
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- Facebook will serve these ads on Pinterest in addition to Facebook.
- They only serve your ads to a small group of highly qualified people.
- The pre-filled form in Facebook makes it super easy for your audience to convert on—especially on mobile.
- They’re optimized for a desktop audience, which is proven to convert better than mobile users.
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