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February 17, 2021
- The website performance roadmap
- The stakeholder mapping document
- The journey map
- Fundamental assumptions
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February 17, 2021
- To help teams improve their efforts by informing them of your user learnings, and vice versa.
- To transfer inactive users to the archive as they are no longer engaged with your marketing.
- To find complementary businesses and transfer links between websites to improve referral traffic and SEO authority.
- To transfer onto a new software platform that’s a better fit for your needs.
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February 17, 2021
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February 17, 2021
- Start at the top of the prioritized wish list and select as many action items as you can complete based on the effort required by each item and the team’s capacity.
- First complete any items your CEO mandates. Then use the remaining time to complete any action items, updates, or maintenance items.
- The general rule is to complete a minimum of five action items per sprint to continue the momentum.
- The number of action items you complete will depend on how busy you are with other work. The slower you are, the more action items you can complete.
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February 17, 2021
- A combination of highest impact score, lowest effort required to build, and urgency to implement.
- By selecting the action items based on which team members have the capacity to complete them.
- By selecting action items that are the quickest for your team to implement.
- By putting any stakeholder or CEO requests at the top and pushing everything else until you have more time.
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February 17, 2021
- Strategist, the quarterly summit
- Strategist, the plan step of the sprint cycle
- Stakeholder, the quarterly summit
- Stakeholder, the plan step of the sprint cycle
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February 17, 2021
- True — they’re often too big to make it worthwhile to run Growth-Driven Design versus traditional web design.
- True — complex functions like multiple languages, ecommerce, forums, etc., make it impossible to build a launch pad website.
- False — it is possible. You’ll likely have to adjust your approach, and it will likely take you longer to build your initial launch pad, but it will still be quicker than if you built the website using traditional web design.
- False — in the strategy process, you’ll need to convince stakeholders to cut out the majority of the website’s content and create a small website.
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February 17, 2021
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February 17, 2021
- Specific on-page elements
- Website sections and pages
- CRM integration details
- Browser compatibility requirements
- Quoting calculator
- They all could be included on the website wish list
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February 17, 2021
- To gain a holistic view of your persona’s life throughout their journey of accomplishing their job to be done.
- To understand the page funnels that users are moving through on the current website to identify where they’re dropping off.
- To identify gaps in your content strategy by mapping out all of your current content offers and matching them to their respective lifecycle stages.
- To understand the steps the user goes through while working with a competitor to find areas of weakness.
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