Google Analytics for Power Users

January 29, 2021

You decide to run a landing page experiment to test a new carousel which highlights your top performing products. Which two reports could you use to determine which products to highlight? (select two)
- Shopping Behavior Analysis
- Product Performance
- Ecommerce Overview
- Sales Performance
January 29, 2021

Which report would you use to build a segment of users who abandoned a specific step of the checkout path?
- Shopping Behavior Analysis
- Product Performance
- Ecommerce Overview
- Checkout Behavior Analysis
January 29, 2021

In this Checkout Behavior Analysis report, which step in the checkout process should you optimize based on its drop-off rate?
- Billing and Shipping
- Payment
- Review
- Sessions with Transactions
January 29, 2021

What can the Shopping Behavior Analysis report tell you? (select two)
- How users moved from one stage of purchasing to the next.
- Where users abandoned the shopping funnel.
- Errors on the “Billing and Shipping” page.
- Top channels driving sessions with check-outs.
January 29, 2021

In this Product Performance report, which product indicates potential issues with the product details page?
- 22 oz. Mini Mountain Bottle
- Travel Journal
- Organic Basic T-Shirt
- Men’s Heather T-Shirt
January 29, 2021

You’re evaluating whether high resolution product images on product detail pages is worth the investment. What metric tells you how often a product was purchased after its detail page was viewed?
- Cart-to-Detail Rate
- Buy-to-Detail Rate
- Average Price
- Product Adds
January 29, 2021

In this Product List Performance report, which product list and list position is most efficient at driving product clicks?
- Position 1 on the Homepage Promo list
- Position 1 on the Similar Products list
- Position 3 on the Homepage Promo list
- Position 3 on the Similar Products list
January 29, 2021

What can the Product List Performance report be used for? (select three)
- Identify a list of products to remove from your website.
- Identify low performing Product Lists for optimization opportunities.
- Analyze how the order of products in a product list may impact performance.
- Compare product performance across multiple Product Lists.
January 29, 2021

What actions must you take to enable Enhanced Ecommerce in Google Analytics? (select two)
- Implement Enhanced Ecommerce on your website.
- Enable Enhanced Ecommerce Reporting in your Analytics view.
- Enable Checkout Labeling in Ecommerce settings.
- Assign values to all Analytics goals.
January 29, 2021

How could you compare the conversion rate for when the “About Us” page was viewed versus when the page was not viewed?
- Compare “About Us” page metrics in the Landing Pages report with “About Us” page metrics in the All Pages report.
- Identify the Page Value for the “About Us” page and compare this metric across all other pages.
- Create a custom segment including sessions with visits to the “About Us” page, and another segment for sessions where users did not visit the “About Us” page. Apply the two segments to the Ecommerce Overview report and compare conversion rates.
- Use the Reverse Goal Path report to compare number of goal completions among rows including the “About Us” page.

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