-
February 1, 2021
- Pacing
- Budget
- Automated bid strategy
- Auto Budget Allocation
-
February 1, 2021
- On Campaign Manager
- Through a third-party video hosting tool
- On Display & Video 360 using a 1×1 pixel and a Native ad tag
- On the advertiser’s public YouTube channel
-
February 1, 2021
- 150% of the budget, based on budget segments and KPIs
- 120% of the daily budget, based on the flight dates
- 200% of the daily budget, based on inventory
- It’s not a specific percentage, it’s soley based on performance
-
February 1, 2021
- Ahead pacing line item spends 120% of its expected daily spend
- ASAP pacing line item spends the entire budget within the first couple of hours
- Even pacing line item spends 200% up front then evens out by the end of the month
- Even pacing line item overspends in the first six hours, and then pauses insertion order spend
-
February 1, 2021
- Select the line item, click “Action,” and then “Download”
- Select the line item, click “Action,” and then “Duplicate”
- Select the line item, click “Action,” and then “Bulk Edit”
- Use the default targeting to duplicate line items
-
February 1, 2021
- Every exchange has its own creative audit process
- Google Ads Manager only
- AppNexus, Google Ads Manager, BrightRoll
- AdRoll, Pubmatic, Rubicon
-
February 1, 2021
- Upload the categories into Campaign Manager’s Verification system
- Implement tracking tags with 1×1 pixels that call the third-party’s verification system
- Contact support with a list of the categories that need to be excluded using a specific third-party verification service
- Select the integrated third-party from “Other Verification Services” in Brand Safety targeting
-
February 1, 2021
- More available inventory across all devices
- Less available inventory across all devices
- The ability to run on TrueView inventory
- Less functionality for engagement and interaction with ad
-
February 1, 2021
- Contact support to exclude the list of URLs
- Upload an Inventory Availability report into the line item’s verification settings
- Create a channel of URLs and exclude it in advertiser or partner-level targeting
- Cross-match a group of URLs with their sensitive categories and block them in Brand Safety targeting
-
February 1, 2021
- Select the creative to assign in the line item’s creative section
- In the line item’s settings, search and select the correct 1×1 pixel
- Bulk upload a creative spreadsheet in the advertiser’s creative section
- While setting up a new creative for the advertiser, assign the line item and click Save
error: Content is protected !!
